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We need another name for content marketing

Have you ever wondered why we gave ‘content marketing’ that name? Content is stuff you use to fill a container. So ‘content marketing’ suggests using words and pictures as a commodity – shoving anything you can find or think of into a pre-existing vessel. Read more

Posted on:
14th December 2015
Categories: Articles, Copywriting insights, Uncategorised
Author: tony

Want to win back my trust, Volkswagen? Apologise like you mean it.

I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more

Posted on:
3rd December 2015
Categories: Articles, Copywriting insights, Uncategorised, Writing in the wider world
Tags: copywriting, VW, VW emissions scandal
Author: matt

Why being innovative is no longer original

Calling yourself ‘innovative’ used to be, well, innovative. As long as you explained how you were groundbreaking or original, or why you led the way. Read more

Posted on:
23rd November 2015
Categories: Uncategorised
Author: richard