Yes, some of us still call a spade a spade
Me: “What’s your definition of fragile?” Removal man: “If you drop it on the floor, it breaks.” Brilliant. An answer so plain, I felt I’d asked a stupid question... Read more
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It’s not pedantry, it’s good business
We writers often have the mickey taken out of us because we’re such sticklers for grammar, spelling and punctuation. We get called tedious, annoying and worse. Why let it bother you so much? Can’t you just let it go? Why do you even care? Well, let me explain why. Read more
Writing like Yoda speaks? Stop it, you must.
Why do so many people change how they communicate the second they get a pen or a keyboard in their hands? Why do they go all Yoda? Read more
We need another name for content marketing
Have you ever wondered why we gave ‘content marketing’ that name? Content is stuff you use to fill a container. So ‘content marketing’ suggests using words and pictures as a commodity – shoving anything you can find or think of into a pre-existing vessel. Read moreWant to win back my trust, Volkswagen? Apologise like you mean it.
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more
Why being innovative is no longer original
Calling yourself ‘innovative’ used to be, well, innovative. As long as you explained how you were groundbreaking or original, or why you led the way. Read more