There are some great copywriters out there, but very few are as experienced, obsessive or rigorous as we are. If it helps you make up your mind, here’s what we think sets us apart.
We’re deep thinkers
You can’t write effectively if you can’t think deeply. So doing the thinking is our starting point. We’ve seen enough briefs over the years to be able to apply our brains to your particular comms challenges. We’re good at the strategy stuff, the analysis, and the creative bit. And like all good writers, we grasp the fundamentals of any subject quickly – no matter how complex – along with the key objectives of your brief.
You can’t write effectively if you can’t think deeply.
We use words as a means to an end
Words can be the difference between success and failure, profit and loss, a pat on the back or a slap on the wrist. Words are a means to an end. They’re a vehicle to tell your story, bring your ideas to life, and get your messages across. But without context, your words won’t add up to much. We’ll help you bring context and content together, so people read, understand and act on your words.
We’re curious, and we listen
We love picking brains and unpicking briefs. Don’t expect the Spanish inquisition. Do expect a constructive conversation, intelligent questions and a gentle grilling. It’s amazing what a little well-targeted curiosity – the engine of every good writer – can lead to. And just as importantly, we listen to your answers very carefully.
We’re a critical mass
We’re highly experienced copywriters, working together as one organisation. Scrutinising briefs, sharing ideas, solving problems, crafting words, checking each other’s work. It’s what we do every day (and occasionally at weekends). The point is, we’ve built up a mass of expertise, insight and know-how across almost every industry, sector and communication medium out there. And it’s ready to work for you.