Helping Australia Post step up on social
We’ve been crafting regular content for Australia Post for over eight years. Recently, they’ve been upping their social strategy, so when Enterprise Sales Leader Ian Jones had the opportunity to interview Apple co-founder Steve Wozniak at a Post-sponsored event, we wrote an article for him, outlining what he’d learnt. He published it to his network on LinkedIn Pulse – a first for Post – and the article attracted more than 1,000 views.
And when Post decided to improve their tender process, we wrote biogs for more than 100 members of their sales team to fit into a clear, succinct template – before converting these into professional LinkedIn profiles, helping the team harness the power of social too.